Last Revised: January 11, 2011
This policy covers how TrekItNow treats personal information that TrekItNow collects and receives with respect to your use of the Web site located at www.TrekItNow.com (the "Site") and the TrekItNow services accessible through the Site and the TrekItNow mobile application (the "Services"). Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, and other information about you when it is directly linked to personally identifiable information. Personal information does not include "aggregate" information, which is data we collect about the use of the Site or about a group or category of products, services or users, from which individual identities or other personal information has been removed. This policy does not apply to aggregate information, to the practices of companies that TrekItNow does not own or control, or to people that TrekItNow does not employ or manage.
Information Collection and Use
TrekItNow collects personal information when you register with TrekItNow, when you use certain TrekItNow products or services, when you fill out a form, submit a comment or complaint, or contact us by e-mail or other means. when you visit TrekItNow pages or the pages of certain TrekItNow partners, and when you participate in promotions, contests, sweepstakes or surveys. TrekItNow may combine information about you that we have with information we obtain from business partners or other companies.
When you register we ask for information such as your name, email address, birth date, gender, zip code, and personal interests. Once you register with TrekItNow and sign in to our Services, you are not anonymous to us.
Personal information may also be collected if you provide such information in connection with creating a Trail Guide, Trip or user profile, leaving comments, posting content, sending an email or message to another user or otherwise participating in any interactive forums or features on the Site or through the Services.
When you use the Site, some information is also automatically collected, such as your Internet Protocol (IP) address, your operating system, the browser type, the address of a referring web site, and your activity on the Site. We treat this information as personal information if we combine it with or link it to any of the identifying information mentioned above. Otherwise, it is used in the aggregate only.
Cookies and Web Beacons
We may also automatically collect certain information through the use of "cookies" or web beacons. Cookies are small data files that are stored on a user's hard drive at the request of a Web site to enable the site to recognize users who have previously visited them and retain certain information such as customer preferences and history. If we link cookies to any personally identifying information, we will treat this information as personal information. Web beacons (also know as clear gifs) are small, invisible graphic images that may be used on the Site or in emails relating to the Site to collect certain information and monitor user activity on the Site.
If you wish to block, erase, or be warned of cookies, please refer to your browser manufacturer to learn about these functions. However, if a browser is set not to accept cookies or if a user rejects a cookie, some portions of the Site may not function properly.
Use of Personal Information by TrekItNow
TrekItNow Uses Information For The Following general purposes: to customize the advertising and content you see, to fulfill your requests for products and services, to improve the Site and our Services, to contact you, to conduct research and provide anonymous reporting for internal and external clients, to provide you with information you request, to inform you about information, events, promotions, products or services we think will be of interest to you, to facilitate your use of, and our administration and operation of, the Site and our Services, to analyze data and trends, and for the purpose for which the information was provided.
Information Sharing and Disclosure
TrekItNow does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services you've requested, when we have your permission, or under the following circumstances:
We may share personal information with vendors, consultants and other service providers ("Service Providers") who are engaged by or working with us in connection with the operation of the Site or the services we provide and who need access to such information to carry out their work for us. Such Service Providers do not have any independent right to use or share your personal information apart from performing their work for us. In some cases, the Service Provider may be directly collecting the information from you on our behalf. We may also share personal information with other third parties when you give us your consent to do so. We are not responsible for the actions of Service Providers or other third parties, nor are we responsible for any additional information you provide directly to these Service Providers or other third parties, and we encourage you to become familiar with their practices before disclosing information directly to them. Nothing herein restricts the sharing of aggregate information, which may be shared with third parties without your consent.
TrekItNow may display targeted advertisements based on information collected from you or actions you take. Advertisers (including ad serving companies) may assume that people who interact with, view, or click on targeted ads meet the targeting criteria - for example, men ages 30-24 from a particular geographic area who are interested in treking.
TrekItNow does not provide any personal information to the advertiser when you interact with or view a targeted ad. However, by interacting with or viewing an ad you are consenting to such targeted advertising and the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad.
You understand that when you use the Site and the Services, information you post in connection with your participation in any interactive forums or features on the Site or through the Services, as well as any information you share with individuals through the Site or the Services, will be available to other users and in some cases may be publicly available. We recommend you be cautious about giving out personal information to others or sharing personal information in public or private online forums. We are not responsible for the actions of any third parties with whom you share personal information.
Your Ability to Edit and Delete Your Account Information and Preferences
You can edit your TrekItNow Account Information, including your marketing preferences, at any time.
New categories of marketing communications may be added to the Marketing Preferences page from time to time. Users who visit this page can opt out of receiving future marketing communications from these new categories or they can unsubscribe by following instructions contained in the messages they receive.
Notwithstanding any opt-out, we reserve the right to continue sending you certain communications relating to your account and the TrekItNow Services, such as service announcements, administrative messages and the TrekItNow Newsletter, that are considered part of your TrekItNow account, without offering you the opportunity to opt-out of receiving them.
Confidentiality and Security
We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.